Tuesday, September 23, 2008

Value Proposition

In the days of old to contemporary times vodka has not much changed. Selecting a vodka was nothing more then a mundane choice like one exercises a trip to the gas station.

Here at Finn mac Cool we know you expect better! And why shouldn't you? We believe when selecting your vodka it should be like a right of passage.

Finn mac Cool is proud to present you with a vodka created in the ways of our forefathers. No gimmicks or false promises here.

Our spirit is an 80 proof vodka instilled with the finest potatoes and wheat that Ireland has to offer. Enjoy the rich hints of creme de menthe infused within. Relax with yourself or with friends and experience the natural ingredients of our Island with its lush emerald fields and poetic history.

So join us now and become a part of our rich heritage and tradition. Choose your vodka with confidence, and reach for that dark rustic bottle and pour yourself a glass.

Finn mac Cool Vodka for that little bit of Gaelic lore in all of us.

1 comments:

"People vary in their attitudes toward their society; patriots defend it, reformers want to change it, malcontents want to leave it. People's orientation to their society influences their consumption patterns and attitudes toward the marketplace."
-armstrong&kotler ch. 3 p. 87

I like your idea of taking the heritage and tradition of Ireland and keeping the original and natural ingredients from their country. There's nothing you could change about the vodka if you're using Ireland as your main influence.