Finn mac Cool Vodka

I love the concept of the video, I see it's potential but it's clearly to me that it's seems to be unfinished. To me it seems to be a commercial for Irish Spring instead of a vodka. Maybe if you started the video with the guys, and then a tight shot of the last guy taking a shot of the vodka, then reveal at the end the vodka product it would be more effective. Also the music is to cheerful for me. I know you only had 3 weeks to do it and it didn't give you much time to work on it, but for future reference just work on that stuff and the video should be the shit.

I love this very much, The Irish are very proud of their heritage and I feel that this might just catch thdeir attention just by listening to the music. Great concept|

"Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." Armstrong & Kotler, Ch. 7 – P.223

I can definitely see a very specific group of people buying this Vodka. although it has a very distinct market, I can still see other who are just fascinated by the concept reaching for it and possibly making this vodka a staple in their cabinet.

Storyline is great. Up to par. Looks like you will be able to sell it to a smaller scale market, so it can be more exclusive. Looks fresh, and crisp. Looking at the landscape photos, makes me want to escape, and take Finn mac Cool Vodka with me!

"Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants."
(Armstrong & Kotler 2008;pg.169)