Finn mac Cool Vodka

I happen to stumble upon ZIBA's (Video Case) video on YouTube.com this morning, and watched it a few times. I really like the way this company thinks, and I wanted to share the video link with you to aid you in your design process. :)

Armstrong/Kotler Discuss Ziba's Research -Innovation Process


Respectfully,

Lynn Schafer
Sapphire Studio Productions


"How do companies go about designing good new products? Often, they employ specialist firms to help them or even do it for them. That's where design firms such as ZIBA come in. Ziba is one of a new breed of consultancies whose sole purpose is to help corporations better understand customer needs and to turn that understanding into groundbreaking new products.

ZIBA's novel process for developing succussful new products begins with the customer. The firm's novel approach to market research utilizes the likes of social anthropologists and cultural enthographers to get to the heart of what makes customers tick ZIBA researchers often actually follow customers around, observing them in their natural envirnments and sharing their experiences." (Armstrong & Kotler, 2009:255)

"Consumer purchases are influenced strongly by cultural, social, personal, and psychological factors." Armstrong & Kotler, Ch5 - P.131

Showing the work you're putting into creating a brand and general effective marketing campaign is sure to strike up positive notes with consumers, especially those with personal connections with Celtic culture.

In my opinion, I think the Celtic woven logo is sound but maybe try to decorate it a bit more? Eh, you seem to know where you're going with it. The color of the bottle, to me anyway, could lighten a bit opacity-wise and maybe bring a bit of a blueish tint in. Other than that, I wish I had me a bottle and was resting me arsh on a nice soft clover patch, laddy!

Nice design. I really like how you kept it simple. I think it works well and simple sells these days. I really liked the commercial that you did as well. Your marketing plan is coming along well, you are keeping everything consistent and that means a lot to consumers. Nice work.