Finn mac Cool Vodka

"Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service. Historically, price has been the major factor affecting buyer choice."

armstrong&kotler chap.9 pg.259

My plan is simple and that is to sell my vodka at a premium cost. My vodka is made with a specific target group in mind. Though it would be wonderful and very profitable if my product became a trend, it still is made targeting the late 20's to 50's ageframe. I also am banking on a cultural group as well. Anyone who celebrates the Irish heritage will be able to have a vodka of their own. Historically Ireland is not known for its vodka, on the subject of spirits it's known for its whiskey and beer.

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"A company's total promotion mix - also called its marketing communications mix- consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships."

armstrong&kotler chap.12 pg.351

A great thing about having a select target group of consumers is that we do want to develop a close relationship. Here at Finn mac Cool Vodka we are banking on it. Creating a website promoting all things Finn Vodka, we know that the customer base will embrace us and we them. Adding merchandise, sponserships, a week in Donegal Ireland giveaway, we are joining with our consumers in celebrating all things inherent of the Irish culture.

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"Companies need to consider many factors when choosing a market-targeting strategy."

"Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers - companies reach specific groups of consumers with offers carefully tailored to their needs."

armstrong&kotler chap.6 pg. 183

Finn Vodka wants the consumers to think of it as their product not just something sold to them. Consumers will have stake in Finn Vodka. If they want something added or changed it will be done. Again this isn't my vodka, it's our vodka.

Voice Over audio still needs to be added.

story - A young Irish lad answers the call of his heritage, with a chilled glass of Finn mac Cool Vodka. It changes him into the Gaelic champion of his ancestry. "Finn mac Cool Vodka, for the warrior in all of us."




2008 trailer - Finn mac Cool Vodka from Eiji Anthony on Vimeo.

In the days of old to contemporary times vodka has not much changed. Selecting a vodka was nothing more then a mundane choice like one exercises a trip to the gas station.

Here at Finn mac Cool we know you expect better! And why shouldn't you? We believe when selecting your vodka it should be like a right of passage.

Finn mac Cool is proud to present you with a vodka created in the ways of our forefathers. No gimmicks or false promises here.

Our spirit is an 80 proof vodka instilled with the finest potatoes and wheat that Ireland has to offer. Enjoy the rich hints of creme de menthe infused within. Relax with yourself or with friends and experience the natural ingredients of our Island with its lush emerald fields and poetic history.

So join us now and become a part of our rich heritage and tradition. Choose your vodka with confidence, and reach for that dark rustic bottle and pour yourself a glass.

Finn mac Cool Vodka for that little bit of Gaelic lore in all of us.

1.) http://www.blushingbridevodka.blogspot.com/


R. E. Hernandez said...
"Once a style is invented, it may last for generations, passing in and out of vogue. A style has a cycle showing several periods of renewed interest."
armstrong&kotler chap.9 pg. 247

I really like the shiek designs and flow of the page. Great color choices and content make this a blog worth reading.
September 17, 2008 1:03 PM

2.) http://www.melodyshines.blogspot.com


R. E. Hernandez said...
"Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experience for consumers."
armstrong&kotler chap.1 pg.7

This blog is very captivating. What your product offers is new experiences! I am happy to see that is just isn't the status quo and that you are really promoting new ideas, change, and new adventures!
September 17, 2008 4:25 PM


3.) http://www.flirtingwithadventure.blogspot.com/
R. E. Hernandez said...
“Many organizations develop formal mission statements. A mission statement is a statement of the organizations purpose - what it wants to accomplish in the larger enviornment."
armstrong&kotler chap.2 pg.37

I love your colorful descriptions of your product. I also like the information about your vodka and how, as a customer, it would be beneficial for me to choose your product.
September 17, 2008 4:58 PM


http://bstatestudios.blogspot.com
4.) R. E. Hernandez said...
"Consumers make many buying decisions everyday. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, and how much they buy, and why they buy."

armstrong&kotler chap.5 pg.131

Myspace has become such a force in regards to marketing. Myspace serves more then just entertainment and social comentary. It had become newly tapped are for marketing research and awareness. Nicely done!
SEPTEMBER 23, 2008 8:30 AM


5.) http://cerebralcease.blogspot.com
R. E. Hernandez said...
"Cultural factors exert a broad and deep influence on a comsumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class."
ARMSTRONG&KOTLER CHAP.5 pg.131 bottom of page
Well done, I really like the graphic you created. I am a college student in the United States, a cultural factor that this feeds into are partying it up with friends with bikini clad women. This is a tried and true marketing strategy!
September 23, 2008 8:38 AM



6.) .http://wastedproduction.blogspot.com
Evaluation Alternatives
“The marketer needs to know about alternative evaluation – that is, how the consumer processes information to arrive at brand choices.”
Armstrong&Kotler chap.5 pg.147

Good information on choice. The consumer is hit from many different angles regarding products. Your post is very easy to understand and is clear about its message.


7.) http://creativemindsproduction.blogspot.com

R. E. Hernandez said...
"The recent technology boom has created a digital age. The explosive growth in computer, telecommunications, information, transportation, and other technologies has had a major impact on the ways companies bring value to their customers."
Armstrong&kotler chap.1 pg.26

With the growth of popular video sharing sites such as mypsace, youtube, vimeo, and others, you have tapped into an emerging marketplace to promote your product and to keep tabs on such an amazingly fast paced marketing climate.
September 23, 2008 9:04 AM


8.) http://dreamflowinc.blogspot.com
“Now more there ever before, we are all connected to each other and to things near and far in the world around us.”
Armstrong&kotler chap.1 pg.26

We live in incredible times. Posting a video can reap so many rewards. Your potential customers get to see quick videos of your product that can take only moments to change. You can tailor certain products very quickly and get them back out onto the many free video sharing sites around the globe. Well done with the video, I know you worked hard on it.


9.) http://lvcharisma.blogspot.com
"Attracting and retaining customers can be a difficult task. Customers face a bewildering array of products and services from which to choose."
armstrong&kotler chap.1 pg.14

Customers want to know that the product they choose will do what the mission statement promises. Upon doing so the product will be more able to retain its customers.


10.) http://hellagoodproductions.blogspot.com
"To build customer relationships, companies can add structural ties as well as financial and social benefits."
armstrong&kotler chap.1 pg.17

Great idea to have a contest to create a brand graphic. It builds up customer relations because the customers feel they have a stake in the brand by getting involved with it. It's more then just buying and using it.


11.) http://lady702.blogspot.com
"Markets with few customers and high margins, sellers want to create full partnerships with key customers."
armstrong&kotler chap.1 pg. 16

When I look at your site I feel that you are selling to a small group of people. These would be your key customers. I think you have a brilliant and special product for a select group. nicely done.


12.) http://pheonixpyro.blogspot.com/

"Before setting price, the company must decide on its over-all marketing strategy for the product or service."
armstrong&kotler chap.3 pg.264

I can't wait to see more! You need more content my friend to get this product known and to create a buzz around it. Good luck!


13.) http://prochargedproductions.blogspot.com

R. E. Hernandez said...

"Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do."
armstrong&kotler chap.16 pg.478

This is one of my favorite blogspots. Well done, you put much thinking into what you wanted to accomplish. Many advertisements will make boasts of their product being better then the rest or that by not using their products they (the consumer) are somewhat inferior. That being said. i am sure your vodka delivers!

September 23, 2008 10:29 AM


14.) http://sapphirestudioproductions.blogspot.com/

Blogger R. E. Hernandez said...

"Companies are realizing the power of good packaging to create immediate consumer recognition of a brand."
armstrong&kotler chap.7 pg.206

Oustanding visuals of your product! Brand recognition is imperative for long life stability of a product. Just look at Coke or Ipod, instant recognition known for quality and product assurance.

September 23, 2008 10:43 AM


15.) http://wickedpaws.blogspot.com/

Blogger R. E. Hernandez said...

"Whereas consumerists consider whether the marketing system is efficiently serving consumer wants. environmentalists are concerned with marketing's effects on the the environment and with the environmental costs of serving consumer needs and wants."
armstrong&kotler chap.16 pg.488

I truely appreciate the effort your company is vying to make, by partnering with other companies with the same environmental friendly goals is most noteworthy.

September 23, 2008 10:57 AM


16.) http://cameleonvodka.blogspot.com/
Blogger R. E. Hernandez said...

"The most basic concept underlying marketing is that of human needs."
armstrong&kotler chap.1 pg.6

I like your color choice and brand name. You will be able to do so much with the cameleon angle. I would like to see more, I keep getting images in my brain of what a cool cameleon influenced bottle might look like. Good luck!

September 23, 2008 11:05 AM



17.) http://blankgoldproductions.blogspot.com
Blogger R. E. Hernandez said...

"The company must also decide how it will serve targeted customers - how it will differentiate and position itself in the marketplace."
armstrong&kotler chap.1 pg.9

I hope it is me you are targeting because your vodka looks awesome. I want to drink it now! I sure hope more flavors are to come.

September 23, 2008 11:11 AM



18.) http://prettyvodka.blogspot.com/

R. E. Hernandez said...

"Where as Gen X spent a lot of time in front of the TV", the millennials "are always on."
armstrong&kotler chap.3 pg.73

This product with its cool bottle design will appeal to the eldest of the Millennials, they are just now graduating from college and are always looking to buy the latest thing. Good luck!

September 23, 2008 11:23 AM

Voice Over audio still needs to be added.

story - A young Irish lad answers the call of his heritage, with a chilled glass of Finn mac Cool Vodka. It changes him into the Gaelic champion of his ancestry. "Finn mac Cool Vodka, for the warrior in all of us."




2008 trailer - Finn mac Cool Vodka from Eiji Anthony on Vimeo.

CBy Alex AbramovichPosted Thursday, Sept. 2, 2004, at 6:48 AM ET

According to the Bureau of Alcohol, Tobacco, Firearms and Explosives—which sets the rules for spirits sold in the United States—vodka is defined as a neutral spirit "without distinctive character, aroma, taste or color." In theory, then, one brand of vodka should taste like every other, and the phrase "premium vodka" would be something of an oxymoron. In fact, vodka's neutral taste does account for much of its appeal: It mixes equally well with tonic water and tomato juice, and it can be as crisp and corporate as James Bond's vodka martinis or as trashy as the "swamp waters" my local bartender mixes (made of vodka and Mountain Dew). Vodka suits any occasion, goes with any food, and (if you believe certain advertisements) gives you less of a hangover than any other liquor. It's no wonder that in America, vodka outsells gin, rum, and tequila, as well as scotch, bourbon, and Canadian whiskey.
But if all vodkas tasted alike, there'd be no reason to favor a $30 bottle of Armadale over a $12 magnum of Fleischmann's. In fact, all vodkas are not alike. Vodka can be distilled in a good many ways, from a great many substances, including wheat, rye, beets, corn, potatoes, and sugar cane. (In Russia, the Yukos oil conglomerate recently made headlines for marketing a vodka distilled from hemp seeds.) As a result, each brand has a distinct smell, flavor, aftertaste, and burn (i.e., the burning sensation vodka creates as it goes down your gullet). The grain-based vodkas, which are the most popular, tend to be smooth and can even taste fruity. Vegetable-based vodkas are often (and often unfairly) dismissed as being harsh and medicinal.
So, your basic bottle of Smirnoff is fine for mixed drinks, but you wouldn't want to drink shots of it. Conversely, top-shelf brands such as Armadale and Jewel of Russia are too good—and too expensive—to mix with anything but ice and/or tonic water and are best drunk straight and straight from the freezer. Because most people mix their vodka with tonic, soda, vermouth, or juice, few drinkers I polled could tell me why exactly they preferred Grey Goose over Chopin or Stoli over Absolut. Does it really matter which brand you buy? I recently invited 11 friends over to find out.